Our Work
LATAM Customer Analysis
We helped an renowned, international company devise their LATAM marketing strategy. Using data science and market research, we identified where their customers could be found, discussions the customers were having and their ideal customer profile. We then analysed local market trends and business customs which gave our client a comprehensive understanding of who their target customers are, where to find them and how to target them. This allowed them to sucessfuly enter the LATAM region.
E-learning Platform: User Research
We succesfully worked with a leading e-learning platform to help them understand their customer profiles. We conducted and analysed 10-20 semi structured customer interviews which allowed our client understand why customers use their platform, what online content they consume and any potential feedback they had. These insights were then used by the client for their marketing strategy.
E-learning App: Ideal Customer Profiling
We provided strategic consulting services to a e-learning startup in the healthcare industry, helping them understand their ICP. Leveraging our expertise in market research and analytics, we developed a comprehensive strategy that allowed the client to fully understand who their potential customers are and how to successfully target them.
EdTech App: GTM Strategy
We worked with an EdTech platform to help them understand their local market and create a go to market strategy. We analysed competitors, ICPs, business models and pricing strategy. This informed our clients pricing strategy, helped them understand their ICP and enabled them to create an optimal business model.